Marketing and Sales Executive that is recognized as a visionary, entrepreneurial leader, and strategically focused to capitalize on sales, marketing, and profit opportunities. Unique multi-disciplined professional with expertise in business development, sales, marketing, new product development, and strategic planning. Successfully launched new companies and multiple software and hardware product lines. Member of the AMA.
HALLMARKS:
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Contextual and systemic understanding of human behavior
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Instituted a wide variety of data-driven market analysis and customer acquisition programs through Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), and Social Media Marketing
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Possess the ability to motivate and engage people
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A leader in a broad range of activities such as product definition, identifying channels and corporate relationships, branding and large direct sales campaigns
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Proven ability to process analytically and to integrate information from a wide variety of sources
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Personal traits: resolute in meeting goals and deadlines, well organized, adept at managing peak workloads, while maintaining integrity and innovation
WYSE TECHNOLOGY, San Jose, CA 2011- Current
Marketing Consultant - PocketCloud
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Provide strategic thought leadership to drive social media, content, communities, & technology
(Facebook, Linkedin, Twitter, Google Plus)
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Create and manage design concepts to better communicate PocketCloud value proposition to market
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Develop and implement marketing and sales programs to drive downloads of PocketCloud from App Store
and Android Market
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Leverage competitive intelligence and marketplace trends to provide leadership on how PocketCloud should innovate and evolve within the social media space
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Search Engine Optimization Plan Development and Implementation
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PocketCloud Promotional Plan Development and Implementation
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PocketCloud Product Related Videos
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Drive Downloads of PocketCloud Apps & Services (App Store & Android Market)
CONVOKE SYSTEMS, San Francisco, CA 2007 - 2010
Vice President, Marketing
(Financial Services, Debt Recovery & Information Flow Management Software Applications, Startup)
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Performed market analysis, developed strategy, created target customer list and implementation
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Successfully established key marketing and sales relationship with Experian
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Developed company brand, design, and naming conventions
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Worked with CEO to secure company venture and angel investor funding
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Co-developed company business strategy and pricing structure
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Enhanced the public image of the company within the FTC, Financial Services and Debt Recovery Industries
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Managed and implemented marketing strategies, business development plans, and promotional activities
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Co-managed product development and direction
Key Accomplishments:
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Signed agreement to have Experian resell our product
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Implemented strategies that resulted in two major banks purchasing our offering
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Company messaging mentioned in September 2009 GAO report to Congress
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Helped the company raise, $3M in venture and angel capital
KONAWARE, Menlo Park, CA 2005 - 2007
Sr. Director, Marketing
(Transportation, Logistics & Supply Chain Wireless Applications, Startup)
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Direct all marketing programs and consistently optimize planning, competitive analysis, feature requirements, scope, budget, workflow, launch, and post launch market evaluations
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Manage all in-house creative staff and outside agencies, including the oversight of direct mail, print, and internet advertising, packaging, publicity, merchandising, branding, and market research and promotions
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Direct planning activities such as creating and executing five year marketing plans, annual marketing plans, long term strategic plans, budgets and forecasts
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Create marketing and publicity plans, and manage and establish vendor alliances and joint marketing.
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Research buyer preferences and market potential; identify international vendors, OEM partners, distributors, trade organizations, publications and trade shows; conduct competitive analysis
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Hire and manage inside sales, develop all sales tools, and exceed consistently demo target objectives
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Revamp website content and META tags for search engine optimization, resulting in high "organic" keyword rankings and jump in traffic in short period
Key Accomplishments:
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Grew sales pipeline to $9+ million within seven months
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Implemented strategies to improve search engine visibility
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Increased lead acquisition by 400% in less than 12 months
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Instituted a corporate communications program encompassing advertising, direct mail, telemarketing, seminars, collateral, website and Public Relations
LITHIUM TECHNOLOGIES, Emeryville, CA 2004 - 2005
Sr. Director, Marketing - Consultant
(Enterprise software for online communities, chat, forums, social networking)
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Developed strategy which turned prospects into accounts and increased sales by 50% +
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Defined and rolled out company brand strategy which included website, logo and collateral, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC) campaigns on Google Adwords, Yahoo Search and Microsoft AdCenter, affiliate programs, and banner campaign
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Created and implemented marketing and public relations strategy
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Developed marketing dashboard that is used by company executives to track marketing results
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Managed and hired insides sales representatives and developed all out bound sales & marketing materials
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Initiated and developed business relationships with IBM, STG and key players
ADDITIONAL EXPERIENCE 1992-2004
TIS AMERICA, Carlsbad, CA
Sr. Director, Sales and Marketing
(Enterprise software in the document management space, targeted Insurance, Logistics, Government)
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Responsible for all North America sales and marketing activities.
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Analyzed competitive product offerings in terms of features, benefits and price points, and developed
company’s product strategy.
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Increased the pipeline flow through aggressive guerrilla marketing tactics: Letter campaigns, cold calls, sales calls, emails, business development programs, and partner development programs.
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Increased system product pipeline from $500K to $15M in potential business.
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Resulted in 300% increase in leads.
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Closed $5M in new business with several large enterprise accounts.
EXTRICITY SOFTWARE
Director, Field Marketing
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Created marketing plan, media plan, $6M budget, and related marketing programs and developed related sales and business development processes. Increased company sales by 60% through field marketing.
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Defined and deployed channel/reseller multi-tier recruitment and retention program targeting OEM, National VAR, ISV, Distribution, VARs, System Integrators (Baan, IBM Global Services, Intel, Microsoft, PeopleSoft, SAP and PWC).
RADIOLAN
Director, Marketing and Channel Marketing
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Developed strategic marketing programs and partner relationships (Dell, TechData, IngramMicro, Microsoft) and sold over $6M into this channel.
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Developed and implemented company marketing strategy and brand, including advertising, public relations, tradeshows, product rollouts, press/analyst briefings, and interviews.
SUN MICROSYSTEMS, JAVASOFT
Senior Marketing Programs Manager
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Wrote and implemented Java technology channel strategy for ISV, Resellers and created of Java Developer
programs and tools.
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Delegated responsibilities to achieve organizational goals and managed $300k monthly marketing budget.
WESTINGHOUSE
Senior Manager, Marketing Communications
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Developed marketing strategy and implemented all sales tools and company collateral.
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Managed all hardware and software introductions including target, pricing and promotion and all branding/marketing standards for products.
EDUCATION
EMERSON COLLEGE, Boston, MA
B.S., Marketing & Public Relations, with Minor in Computer Applications, May 1991
SAINT MARY’S COLLEGE of CALIFORNIA, Moraga, CA
M.A., Counseling - Marriage and Family Therapy, August 2011