Twitter: Pros & Cons

With an audience of over 305 million users worldwide, Twitter is defiantly a leading social network. However, businesses and users often feel overwhelmed when it comes to figuring out how to effectively utilize Twitter to build their brand or distribute targeted content. It can be argued that the excessive use of hashtags and symbols leaves many baffled on what they should use when sending out a tweet. In this post, I discuss just a few of the pros and cons of Twitter when it comes to brand building and content distribution. Pros Massive Audience You can communicate to a large audience. Using its filters, you can narrow down your target audience to a specific demographic or geography. If yo

SEO: What is it...Why is it important in Marketing?

With the burgeoning rise of social media networking and countless mediums for socializing and exchanging information online, almost all businesses that want to stay connected and continue inspiring their customers, cling to the most competitive marketing tool of Search Engine Optimization (SEO), which has literally brought a paradigm shift to the world of marketing and promotion! Indeed, SEO is the most important, modern day marketing tool, which is essential for all progressive and ambitious businesses to maintain an effective and prominent online presence. What exactly is SEO all about? Search Engine Optimization is basically, a framework, pattern, process or set of rules that are to be k

Marketing Automation: Where is it Going & Why is it Important?

Marketing automation is indeed one of the most important and essential, modern day tools for branding and promotion. It allows countless businesses, including the bigwigs like Amazon, Burger King and Starbucks, to establish a glamorous, covetable and impressively inspiring image, of which inspires brand loyalty and drives profits. It would not be an exaggeration to state that marketing automation and the use of targeted marketing messages greatly facilitates and enhances the capabilities and potential of businesses while driving conversions, expanding, growing or even, satisfying their existing customers. So, what is marketing automation? Marketing automation is the software that serves the

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