Facebook is one of the most effective and efficient social media marketing tools. The number of Facebook fans for any consumer brand constitutes an important and meaningful metric. For brands, having an engaging presence on Facebook, is no longer a “nice to have” it’s now a “gotta have.” Facebook has over 1.6 billion users, making it the biggest social network to advertise and promote your business on. As a modern marketer, you simply can’t ignore the benefits that Facebook has to offer. However, with advantages comes pitfalls. In this post I will shed some light on the pros and cons of Facebook. PROS Fish where the fish are Television and radio are no longer the mass mediums they once were.