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I have a Question…The Pros and Cons of Quora

Part One of Two “I have a question.” How many times has that sentence been uttered? Probably about a billion times. It was around the time that the world “Google” was turned into a verb that we all realized the power of the internet to answer all of our burning questions (WebMD says there’s probably a cream for that…) What that turned into was a ton of unmonitored chat rooms, noise and internet “junk” that made it hard to find out real, honest answers to questions. Enter the rise of the Forum. Finally! So as marketers, how do forums fit into your strategy? Do you have a forum strategy? Do you need one? Most marketers will answer these questions with a deer-in-the-headlights-stare and thinki

Your Brain on Images…Part 2

Last week, we looked broadly at why “images are worth a thousand words,” and now we’ll take a deeper dive specifically at Pinterest. Here’s a look at its pros and cons to further evaluate its merits and effectiveness. Pros of Pinterest Ideal social media platform for Female-dominated brands Are you running a cosmetic brand? Or perhaps a fashion boutique for women? Since the majority of Pinterest users are women, it is the most ideal platform to engage women in promotion and advertising activities of your brand. A creative way to drive traffic towards your website If your aim is to increase the flow of traffic to your blog or your website, creating entertaining and engaging imagery pins can h

Your Brain on Images…Part 1

Studies abound on how we as humans experience images. We are used to processing images – we’ve been doing it since the day we were born. Reading, on the other hand, we have to learn how to do that, and it takes years! We’ll talk a lot more about images and their use on this blog, but for now, let’s explore why that old adage of “a picture is worth a thousand words” has never been more true that it is today. I’m not saying our brain is lazy, per se, but well, our brains are lazy! It’s just easier for us to process images. In fact, 90% of information transmitted to the brain is visual, and visuals are processed in the brain at 60,000 times the speed of text. Plus – we are busier than ever! Sma

Content Marketing! What’s It Good For?

In the “olden days” (aka – pre-Internet ads), companies needed to find where their audience was and place a paid ad there. They bought time on television, spots on radio, banners in stadiums and ads in newspapers. Half of the time it worked. The other half of that money was flushed down the toilet. When people began adopting internet usage, advertisers pounced and soon ads began worming their way into browsers, invasively marching across screens, interrupting the user experience. As expected, consumer’s started to kick back. Advertising in the digital age meant that advertisers and marketers needed to walk the line between having their message reach their intended audience, while not negativ

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© Troy Mickle