EVERYONE is talking about television.

Now that the upfront season has wrapped (where broadcasters trot out new programming and look to strike deals with advertisers), we're seeing stories that encompass everything from “There Has Never been a Better Time to Be In TV” to “Traditional TV is Dead.” So which one is right? Traditional television consumption IS changing. In our last post, we talked about how ALL media consumption is changing. But television is a different beast. There is a huge amount of money being spent on television (according to Deloitte Global, television ads in the U.S. are expected to generate $72 billion in 2017) at the same time the very definition of the medium is changing. Does “television” now include OTT

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© Troy Mickle