I have tackled the issue of “Like Mindedness” in this space before, but with the events of the last few weeks, we feel it’s important to bring it up again. We all want to feel like we belong. We all want to be seen and have our voices heard. The amazing author and scholar Brené Brown says in her book “Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead”: “Connection is why we're here; it is what gives purpose and meaning to our

Facebook is one of the most effective and efficient social media marketing tools. The number of Facebook fans for any consumer brand constitutes an important and meaningful metric. For brands, having an engaging presence on Facebook, is no longer a “nice to have” it’s now a “gotta have.” Facebook has over 1.6 billion users, making it the biggest social network to advertise and promote your business on. As a modern marketer, you simply can’t ignore the benefits that Facebook h

Marketing automation is indeed one of the most important and essential, modern day tools for branding and promotion. It allows countless businesses, including the bigwigs like Amazon, Burger King and Starbucks, to establish a glamorous, covetable and impressively inspiring image, of which inspires brand loyalty and drives profits. It would not be an exaggeration to state that marketing automation and the use of targeted marketing messages greatly facilitates and enhances the