
Are you really getting the most of your media consumption?
As media becomes more ubiquitous, naturally, we consume (and crave!) more of it. The easier it is to consume, the more of it we want....


Is Social Media Broken?
Social media makes it easy to be polarizing. Black or White, Yes or No, Republican or Democrat. Often, there is little room for nuance,...


Five Elements of a Good Story
Part 2 of 2 Ok, we know WHY good storytellers are important, but here are a few tips for those of us who are still working on the craft....


How to Give Good Video
We know from previous posts that the brain processes images differently than it processes text. Throw in how the brain processes video –...


Thoughts on the Pros & Cons of Facebook
Facebook is one of the most effective and efficient social media marketing tools. The number of Facebook fans for any consumer brand...


Seeing Machines - Covered ON CBS This Morning
#socialnetwork #pros #contentmarketing #troymickle #publicrelations #storytelling