As media becomes more ubiquitous, naturally, we consume (and crave!) more of it. The easier it is to consume, the more of it we want. Perhaps most helpful to this trend is that “the media” now goes where we go via our mobile devices. So it’s no shock that, according to eMarketer data, the average time spent per day with “Major Media - Digital” climbed to 5 hours and 43 minute in 2017 and is expected to reach 6 hours and 1 minute in 2018. Check out the chart below. What is als

Social media makes it easy to be polarizing. Black or White, Yes or No, Republican or Democrat. Often, there is little room for nuance, context and thoughtful discourse. As the “virtual” iteration of who we are, social media often gives us a one-dimensional look at ourselves and our “friends.” Let’s look at an example. Sue may have expressed support for Hillary Clinton on her Facebook page. To many, that one “thing” about Sue can tell you many other things about her (she is p

Part 2 of 2 Ok, we know WHY good storytellers are important, but here are a few tips for those of us who are still working on the craft. 1. Tell the Story for an Audience If a story only resonates with the person who is telling it, then they should just be talking to a mirror. The best stories are those that speak to their audience directly and compel them to confront new realities. Good stories hit the listener in their soul and make them feel as if the writer or speaker is

We know from previous posts that the brain processes images differently than it processes text. Throw in how the brain processes video – and now we’ve got a party! Here are some fun facts from this amazing article in Psychology Today: Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted “like.” The average consumer with an Internet connection watches rou

Facebook is one of the most effective and efficient social media marketing tools. The number of Facebook fans for any consumer brand constitutes an important and meaningful metric. For brands, having an engaging presence on Facebook, is no longer a “nice to have” it’s now a “gotta have.” Facebook has over 1.6 billion users, making it the biggest social network to advertise and promote your business on. As a modern marketer, you simply can’t ignore the benefits that Facebook h

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