

What if Every Day Could be Amazon Prime Day?
If you’re like me, you were cuddled up on the couch, new Kindle Fire 8 in hand, asked your new Echo to order you more Advil. This is what an Amazon Prime Day hangover looks like. I hope you stayed hydrated! For a “holiday” that didn’t exist four years ago, Prime Day took the planet (yes, the planet) by storm last week. Sales have been bonkers – setting records and surpassing Black Friday and Cyber Monday. According to CNBC, last year, “Prime Day also was Amazon's biggest sale


Discovery Powered by You.
“It's great to go on your own and discover new things just for yourself, to meet new people and all that. If you're all on your own, then there is nobody there to guide you and you have to make all the decisions for yourself. It's quite liberating in a way.” – Dido (singer, songwriter) The process of discovery helps us learn. It has since we were infants. Turns out – babies are GREAT at discovery – better than adults even. Of course, baby’s brains are little sponges, soaking


Is Social Media Broken?
Social media makes it easy to be polarizing. Black or White, Yes or No, Republican or Democrat. Often, there is little room for nuance, context and thoughtful discourse. As the “virtual” iteration of who we are, social media often gives us a one-dimensional look at ourselves and our “friends.” Let’s look at an example. Sue may have expressed support for Hillary Clinton on her Facebook page. To many, that one “thing” about Sue can tell you many other things about her (she is p


How to Give Good Video
We know from previous posts that the brain processes images differently than it processes text. Throw in how the brain processes video – and now we’ve got a party! Here are some fun facts from this amazing article in Psychology Today: Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted “like.” The average consumer with an Internet connection watches rou


I have a Question…The Pros and Cons of Quora
Part One of Two “I have a question.” How many times has that sentence been uttered? Probably about a billion times. It was around the time that the world “Google” was turned into a verb that we all realized the power of the internet to answer all of our burning questions (WebMD says there’s probably a cream for that…) What that turned into was a ton of unmonitored chat rooms, noise and internet “junk” that made it hard to find out real, honest answers to questions. Enter the


SEO: What is it...Why is it important in Marketing?
With the burgeoning rise of social media networking and countless mediums for socializing and exchanging information online, almost all businesses that want to stay connected and continue inspiring their customers, cling to the most competitive marketing tool of Search Engine Optimization (SEO), which has literally brought a paradigm shift to the world of marketing and promotion! Indeed, SEO is the most important, modern day marketing tool, which is essential for all progres