Part Two of Two In a previous article, I wrote about the importance of creativity. While creativity is something that naturally occurs in your brain, many agree that there are things you can do to grease the wheels. Here are just a few things to inspire you: Read about Creative People and listen to what they have to say and how they live their lives: Elizabeth Gilbert, noted author and speaker, wrote about creativity in her book “Big Magic” where she advocates that creativity

Part 1 of 2 Ready to have your mind blown? Creativity really has nothing to do with the “left side” vs. “right side” of your brain. According to Scientific American: “The latest findings from the real neuroscience of creativity suggest that the right brain/left brain distinction does not offer us the full picture of how creativity is implemented in the brain. *Creativity does not involve a single brain region or single side of the brain.” It’s actually much more complicated t

Part 2 of 2 Ok, we know WHY good storytellers are important, but here are a few tips for those of us who are still working on the craft. 1. Tell the Story for an Audience If a story only resonates with the person who is telling it, then they should just be talking to a mirror. The best stories are those that speak to their audience directly and compel them to confront new realities. Good stories hit the listener in their soul and make them feel as if the writer or speaker is

Part One of Two Telling good stories are about forming connections. Before film, television, social media – even before books, people have been telling stories. They are a way to preserve culture, share family history and connect with others. Creating good stories now isn’t all that different, we just have more technology to help us. Storytellers are the keepers of history, culture, tradition and the zeitgeist. The ones we turn to when we want to know more about something – b

We know from previous posts that the brain processes images differently than it processes text. Throw in how the brain processes video – and now we’ve got a party! Here are some fun facts from this amazing article in Psychology Today: Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted “like.” The average consumer with an Internet connection watches rou

Part 2 of 2 Pros of Quora Great potential for massive exposure Quora can help you expand your networking and visibility in numerous beneficial ways. Other than engaging existing clients, it can also help you attract the potential customers. Interestingly, Quora can also help you connect with industry experts and other marketing geniuses that you need to keep a track of in order to stay competitive. Quora can give you some amazing ideas Marketing is all about creativity. If yo

Part One of Two “I have a question.” How many times has that sentence been uttered? Probably about a billion times. It was around the time that the world “Google” was turned into a verb that we all realized the power of the internet to answer all of our burning questions (WebMD says there’s probably a cream for that…) What that turned into was a ton of unmonitored chat rooms, noise and internet “junk” that made it hard to find out real, honest answers to questions. Enter the

Facebook is one of the most effective and efficient social media marketing tools. The number of Facebook fans for any consumer brand constitutes an important and meaningful metric. For brands, having an engaging presence on Facebook, is no longer a “nice to have” it’s now a “gotta have.” Facebook has over 1.6 billion users, making it the biggest social network to advertise and promote your business on. As a modern marketer, you simply can’t ignore the benefits that Facebook h

With over 243 million unique visitors (in a given month), from over 200 countries and millions of user accounts, there could be some truth to their claim, “Reddit The Front Page of the Internet.” Reddit is full of images, tons of topics, discussions, opinions and just about everything you can think of. Its diversity and variety attracts individuals from a wide demographic range (a lot of - males 18-24) and geographic locations, making it one of the most powerful social forums

Marketing automation is indeed one of the most important and essential, modern day tools for branding and promotion. It allows countless businesses, including the bigwigs like Amazon, Burger King and Starbucks, to establish a glamorous, covetable and impressively inspiring image, of which inspires brand loyalty and drives profits. It would not be an exaggeration to state that marketing automation and the use of targeted marketing messages greatly facilitates and enhances the