As media becomes more ubiquitous, naturally, we consume (and crave!) more of it. The easier it is to consume, the more of it we want. Perhaps most helpful to this trend is that “the media” now goes where we go via our mobile devices. So it’s no shock that, according to eMarketer data, the average time spent per day with “Major Media - Digital” climbed to 5 hours and 43 minute in 2017 and is expected to reach 6 hours and 1 minute in 2018. Check out the chart below. What is als

Many of us use social networks in our daily lives. But isn’t it starting to feel cluttered with junk? It seems like Facebook is the new “chain letter” and Twitter has become a hotbed of snark. While that content can be fun (no one loves snark more than me), how much value is it adding to our lives? It’s very simple to make a statement why your opposed to something - “that sucks” “you’re an idiot!” “you troll!”, etc. But how does that interaction really move the needle in ter

We all want our work to be seen. We want our stories to be clicked on, our videos to be shared, our posts to be “liked.” We all need some component of “marketing” to make sure our work is shared or experienced (if that is indeed your goal). But coming up with clickbaity headlines and unique hashtags is taking up almost as much time as creating your piece of work! Let’s talk about writers specifically for a moment. What if - and I know this seems to be scary –a story could be

Social media makes it easy to be polarizing. Black or White, Yes or No, Republican or Democrat. Often, there is little room for nuance, context and thoughtful discourse. As the “virtual” iteration of who we are, social media often gives us a one-dimensional look at ourselves and our “friends.” Let’s look at an example. Sue may have expressed support for Hillary Clinton on her Facebook page. To many, that one “thing” about Sue can tell you many other things about her (she is p

Part 1 of 2 Ready to have your mind blown? Creativity really has nothing to do with the “left side” vs. “right side” of your brain. According to Scientific American: “The latest findings from the real neuroscience of creativity suggest that the right brain/left brain distinction does not offer us the full picture of how creativity is implemented in the brain. *Creativity does not involve a single brain region or single side of the brain.” It’s actually much more complicated t

We know from previous posts that the brain processes images differently than it processes text. Throw in how the brain processes video – and now we’ve got a party! Here are some fun facts from this amazing article in Psychology Today: Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted “like.” The average consumer with an Internet connection watches rou

Part 2 of 2 Pros of Quora Great potential for massive exposure Quora can help you expand your networking and visibility in numerous beneficial ways. Other than engaging existing clients, it can also help you attract the potential customers. Interestingly, Quora can also help you connect with industry experts and other marketing geniuses that you need to keep a track of in order to stay competitive. Quora can give you some amazing ideas Marketing is all about creativity. If yo

Social Network noise and SPAM are the posting and sharing of irrelevant information via social networks, that require users to wade through to find interesting content. Noise and SPAM end up distracting users from pursuing their goals of finding like-minded people, intelligent content and developing deep social connections. The internet and social networks like Facebook, Twitter and Reddit, to mention a few, have become submerged in a sea of both useless as well as good conte