As media becomes more ubiquitous, naturally, we consume (and crave!) more of it. The easier it is to consume, the more of it we want. Perhaps most helpful to this trend is that “the media” now goes where we go via our mobile devices. So it’s no shock that, according to eMarketer data, the average time spent per day with “Major Media - Digital” climbed to 5 hours and 43 minute in 2017 and is expected to reach 6 hours and 1 minute in 2018. Check out the chart below. What is als

We’ve all heard a version of this riddle: A father and his son are in a car accident. The father dies instantly, and the son is taken to the nearest hospital. The doctor comes in and exclaims "I can't operate on this boy." "Why not?" the nurse asks."Because he's my son," the doctor responds. How is this possible? While outdated (and blatantly sexist – but that’s for another post…), this riddle is all about assumptions. We all have them - but many of them are just wrong. What’

Is there an actor shortage? It seems like there are an awful lot of real reporters who are making appearances in movies and TV shows. While it’s not new to see “real” reporters in the movies, in the age of fake news and “post truth” (the unfortunate choice for the “word of the year” from the folks over at Oxford Dictionaries), all of the sudden it feels icky to see our trusted sources of information shilling for the latest Batman movie (a la Charlie Rose). Sure, it’s fun to s

If there has ever been a time that better highlights the power of like-mindedness and collective sentiment, I can’t think of one. Social media pages lit up as a result of the election of Donald J. Trump as the next president of the United States last week. Neighbors, family, friends, co-workers, high school classmates, you name it, took to social media to vent their frustrations or their joy in hopes of being heard. Some turned to social media to commiserate, others turned to

Part Two of Two Our brains don’t stop growing and developing the day we graduate from high school or college. Far from it! The human brain is continuing to develop throughout our lives and scientists and doctors agree that you need to feed it in order for it to flourish. Here are a few ways to “feed your brain”: Do a puzzle. Jigsaw, crossword, logic problems – it doesn’t seem to matter which kind. Your brain loves it! Tackle a jigsaw puzzle a few nights a week instead of watc

Part One or Two Maya Angelou said “I did then what I knew how to do. Now that I know better, I do better.” We are always learning and searching for better ways to do things. Be it a better way to think, or finding more information to help us come to a decision about a particular issue, we as humans are naturally curious. When we make a mistake, we learn from it. When we have questions, we ask people who will know the answer. When that doesn't work – we turn to Google, Faceboo

Part 2 of 2 Pros of Quora Great potential for massive exposure Quora can help you expand your networking and visibility in numerous beneficial ways. Other than engaging existing clients, it can also help you attract the potential customers. Interestingly, Quora can also help you connect with industry experts and other marketing geniuses that you need to keep a track of in order to stay competitive. Quora can give you some amazing ideas Marketing is all about creativity. If yo

Last week, we looked broadly at why “images are worth a thousand words,” and now we’ll take a deeper dive specifically at Pinterest. Here’s a look at its pros and cons to further evaluate its merits and effectiveness. Pros of Pinterest Ideal social media platform for Female-dominated brands Are you running a cosmetic brand? Or perhaps a fashion boutique for women? Since the majority of Pinterest users are women, it is the most ideal platform to engage women in promotion and a

Studies abound on how we as humans experience images. We are used to processing images – we’ve been doing it since the day we were born. Reading, on the other hand, we have to learn how to do that, and it takes years! We’ll talk a lot more about images and their use on this blog, but for now, let’s explore why that old adage of “a picture is worth a thousand words” has never been more true that it is today. I’m not saying our brain is lazy, per se, but well, our brains are la

In the “olden days” (aka – pre-Internet ads), companies needed to find where their audience was and place a paid ad there. They bought time on television, spots on radio, banners in stadiums and ads in newspapers. Half of the time it worked. The other half of that money was flushed down the toilet. When people began adopting internet usage, advertisers pounced and soon ads began worming their way into browsers, invasively marching across screens, interrupting the user experie