May 30, 2017

As media becomes more ubiquitous, naturally, we consume (and crave!) more of it. The easier it is to consume, the more of it we want. Perhaps most helpful to this trend is that “the media” now goes where we go via our mobile devices. So it’s no shock that, according to...

August 24, 2016

We know from previous posts that the brain processes images differently than it processes text. Throw in how the brain processes video – and now we’ve got a party!

Here are some fun facts from this amazing article in Psychology Today:

  • Consumers are 39 percent more li...

June 15, 2016

Facebook is one of the most effective and efficient social media marketing tools. The number of Facebook fans for any consumer brand constitutes an important and meaningful metric. For brands, having an engaging presence on Facebook, is no longer a “nice to have” it’s...

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