Some Pros & Cons of Quora

Part 2 of 2

Pros of Quora

Great potential for massive exposure

Quora can help you expand your networking and visibility in numerous beneficial ways. Other than engaging existing clients, it can also help you attract the potential customers. Interestingly, Quora can also help you connect with industry experts and other marketing geniuses that you need to keep a track of in order to stay competitive.

Quora can give you some amazing ideas

Marketing is all about creativity. If you feel like you are running out of ideas, all you need to do is head on to Quora.

Whether you need interesting and creative topics for your blog, or you need to make effectively engaging tag lines for your website, Quora will help you understand what your audience is really looking for. All this valuable information can help you predict market trends and make effective promotion strategies. Moreover, it will also help you gain insightful knowledge by reading helpful answers from industry experts.

Satisfy all questions and queries about your brand

Quora is one of the best social media platforms to engage your customers in a productive discussion. You can not only learn from their opinions and beliefs associated with your brand, but also answer all their questions.

By looking into the queries that have been put forth in relevance to the same industry as yours, and answering them, you can advertise or promote your brand. HOWEVER….

The STATS Baby!

As with any marketing efforts, you want to know if it’s working. Quora launched “Quora Stats” that gives people an idea of how their post perform.

"It's one of the most popular product requests we've gotten from users," said Quora's Marc Bodnick, who oversees product marketing, site governance, community, and business operations. "It's like a personalized Google Analytics dashboard for your content."

Cons of Quora

Stupid questions are a common feature

You will come across a great deal of questions that will raise arguments about the philosophy of non-sense issue. This is precisely why you need to target your questions to your core industry.

If you fail to do so, you will end up wasting a great deal of time, because stupid as they may be, these questions and their answers can be amazingly entertaining to read. Don’t fall down the rabbit hole!

Does not allow you to link your professional profile

Unlike LinkedIn Answers or Facebook, Quora does not allow you to connect or link your professional profiles. Therefore, you cannot answer any of the questions as a direct representative of your brand, which is a great drawback from the marketing side. That said, the workaround here is simple. When you create a personal profile, it lets you put your title in the first line. So you can be “Jane Smith, CEO of Smith & Co.” In some ways, it lends more credibility to the answers vs. a marketing intern who is working from a script.

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